Humanity’s current challenges are also huge business opportunities. To leverage them, we have more technology and knowledge at our disposal than ever before in the history of mankind. However, the key that distinguishes individuals and organizations with successful projects is their mindset—the way they view the world, face challenges, and overcome them.

This is precisely the point this book addresses: the mindset we need, whether in a startup or a large organization, to successfully implement our business projects and have a positive impact on the world. The book shares with readers many success stories and a novel and increasingly recognized framework called Purpose Launchpad, which integrates, organizes, and optimizes existing innovation methodologies and takes them one step further. Innovation alone is no longer enough because we have entered a new era: the era of positive impact.

This book and its author, Francisco Palao, will accompany you through your mindset’s evolution so you can improve your projects… and the world!