All organizations need to transform, and to do so they must innovate, do new things, things they didn’t do before to adapt to a changing environment. However, although today’s efforts by companies to innovate are greater than ever, tangible results are rarely achieved.
We continuously witness the innovation theater: inspirational events, workshops, ideation processes, and even highly talented teams working on new projects; yet, in the end, the vast majority of initiatives fail to achieve real impact.
The innovation theater refers to all those actions of inspiration, ideation, and even the development of new corporate initiatives that lack the internal support needed to achieve real results.
We’ve all seen promising innovative initiatives attempted by highly trained individuals, even with the right mindset, only to eventually hit glass walls and ceilings, preventing the project from truly thriving.
The worst part is that in the end we not only waste time and resourcesbut also lose the enthusiasm and motivation of the most talented teams to drive such initiatives forward. Additionally, sometimes we even lose those individuals as they seek other professional avenues where they can realize their potential.
The innovation theater does have some positive aspects.We all read books or watch movies with stories that never come to fruition, but they entertain and inspire us. In this sense, the innovation theater can help generate energy within the company, inspiring teams to think big.