Value Proposition Canvas

The Value Proposition Canvas is as a tool to ensure that there is a fit between the product and market. The Value Proposition Canvas can help ensure that a product or service is positioned around what the customer values and needs.

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Integration with Purpose Launchpad

In the context of Purpose Launchpad, the Value Proposition Canvas can be used in different moments where we are trying to better understand our customer and/or design a value proposition for them, such as the outcome of a Design Thinking implementation, during the Customer Development process, etc

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