Purpose Launchpad Resources

Value Proposition Canvas

The Value Proposition Canvas is as a tool to ensure that there is a fit between the product and market. The Value Proposition Canvas can help ensure that a product or service is positioned around what the customer values and needs.

Purpose Launchpad

Integration with Purpose Launchpad

In the context of Purpose Launchpad, the Value Proposition Canvas can be used in different moments where we are trying to better understand our customer and/or design a value proposition for them, such as the outcome of a Design Thinking implementation, during the Customer Development process, etc

Purpose Launchpad Resources

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