Purpose Alliance

The ten key elements of extraordinary mentors Purpose Launchpad

December 9, 2020

An extraordinary mentor is the one who makes the complex simple, the one who helps you discover the ideal path to reach your goals, even the one who helps you discover why you do what you do, what your purpose is. During the last few months I have had the opportunity to teach the first two editions of the Purpose Launchpad Mentor Certification Program, and I have to admit that I have learned a lot from all of them. In this post I summarize the most important elements that make Purpose Launchpad Mentors extraordinary guides for startups and corporations to create massive impact.
We are all here to create something that did not exist before, we are all here for a reason. However, creating something new that adds value, innovating, is not easy. Most entrepreneurs, startups and corporations that try to innovate fail in the attempt.
Purpose Launchpad integrates several existing innovation methodologies to help entrepreneurs and corporations evolve their early-stage ideas into purpose-driven organizations, minimizing risk and creating massive impact. The methodology itself establishes the need for a mentor to guide us through the process of applying the methodology to our project.

Having a good mentor by our side is fundamental, even if we have great experience in innovation and entrepreneurship in general. In fact, a curious thing that happens as we learn is that the more we know the more we realize we know less. As Socrates said, “I only know that I know nothing”.

The Purpose Launchpad methodology was launched on July 1 of this year, and over the past few months I have conducted the first two
Purpose Launchpad Mentor Certification Programs
The Purpose Launchpad Mentor Certification Program, which consisted of 3 months in which I worked with the mentors in a very close way on the methodology itself and how to apply it to startups, corporations and their own projects to create a massive impact.
However, in line with Socrates’ comments, I also felt like a student. I have had the opportunity to learn from 36 other extraordinary people and I couldn’t help but share this knowledge by summarizing what I consider to be the ten most important aspects of extraordinary Purpose Launchpad mentors:

  1. Combine strategic vision and key details: As with good entrepreneurs, it is very important to be able to understand the project at a strategic level and at the same time take care of the details, as both are closely related. Sometimes the trees don’t let us see the whole forest, and the mentor’s job in the face of a challenge will be to lift the team up so that they understand what is happening and can approach the solution from another point of view. As he says
    Vittorio Sommella
    theonly way to solve certain problems is to raise the team’s perspective and make them understand from a strategic point of view how they can solve a problem that a priori might seem to be a more tactical issue.

  2. Know different innovation methodologies and tools and apply them appropriately (which does not mean rigorously). Purpose Launchpad is a meta methodology that includes multiple innovation techniques (such as Lean Startup, Customer Development, Design Thinking, Business Model Design, Exponential Organizations, Massive Transformational Purpose, etc.). Purpose Launchpad mentors should know all of them, although the important thing is not to apply them in a strict way, but to keep their essence and help our mentees to make the best use of them. As he says
    Pepe Tam
    “the magic of Purpose Launchpad is the use of a multidimensional mind and utilizing all that different innovation methodologies offer us, which can give our mentees the wisdom and guidance they need”.

  3. Making the complex simple: There is a wealth of information to consider when making the right decisions, as well as multiple tools and methodologies that we can implement to improve our initiative. As mentors, we must always try to facilitate the understanding and life of our mentees. As he says
    Suman Sasmal
    Suman Smal explains things in a simple way, so it sticks in the mind, and uses stories, examples and metaphors whenever possible.

  4. Trust and follow the methodology: Purpose Launchpad and the methodologies it integrates bring together the wisdom and experience of thousands of people, when our teams feel disoriented, it is only necessary to remind them of the importance of following the right path. As he says
    Sanjay Bhana
    trust and follow the methodology, it works”.

  5. Focus on process and not content: As individuals, mentors will have their own opinion or ideas about the project they are mentoring. However, as good innovators, they know that any new idea is nothing more than a hypothesis that needs to be evaluated. For this and other reasons, mentors should focus on guiding their projects along the way, advising them on what steps to take so that they themselves generate and evolve their own ideas. And if at any time a mentor wants to give a concrete idea to his or her teams, he or she should make it very clear that it is only a hypothesis that, like any other, must be properly evaluated. As he says
    Eric Patel
    focus on the process and not on your own opinions.

  6. Adapt to the team and the moment: Each team is different from the rest and, therefore, will require a different type and style of mentoring. For example, if a team is an expert in ‘Design Thinking’, the mentor may suggest that they carry out a process of this type to find solutions to specific challenges. If the team did not know enough about Design Thinking, the mentor could give them specific tasks (asking them to empathize with different groups of people, to define the main problem they have encountered, to brainstorm possible solutions, etc.) that would make them follow the process without them even being aware of it. Similarly, depending on the stage of the project (exploration, evaluation or impact), the guidance provided by the mentor will be totally different. As she says
    Cristiane Madureira
    He evaluates the team and the current state of the project before giving them concrete advice.

  7. Guiding from experience: When we work with entrepreneurs, intrapreneurs or innovators in general, it is essential to have our own experience in similar projects. On the one hand, we will gain the respect of the people we work with; on the other hand, we will be able to give practical examples based on our own experience. As she says
    Carolina Marcone
    We are putting our experience at the service of the team’s learning.

  8. Encourage and connect with the team: Developing an innovative initiative is difficult, the team often has very high but also very low moods. A good mentor needs to connect with the team, with its people, on an ongoing basis to support them from an emotional perspective and help them look for solutions in a rational way.
    Luis Marriott
    advises “motivate your team all the time, highs and lows are normal, try to help them understand the reasons for their mood and at the same time keep it as high as possible.”

  9. Celebrate learning: Startups are entities that need to learn to find their fit with the market and/or how to scale their impact. This is why the fundamental unit of progress of startups is validated learning. Therefore, more than anything else, it is essential that we get used to celebrating with our teams when we obtain an important learning, whether it relates to a validation or invalidation of our previous hypotheses. As he says
    Paco Briseño
    encourages and celebrates the exploratory mindset and motivates conversations with clients as the primary source of learning.

  10. Have the right mindset and offer it to the teams: The best way to evolve an organization or a project is to evolve the mindset of its teams. In fact, Purpose Launchpad is a mindset, a way of looking at the world that will allow us to explore new possibilities with an open mind and evaluate our innovative ideas keeping in mind that they are only hypotheses. Purpose Launchpad mentors are not only knowledgeable about the methodology but have incorporated the right mindset (which is encompassed in the eight Purpose Launchpad principles) throughout their experience and training. As he says
    Crystal To
    “having the right attitude, purpose-driven, purpose-oriented, exploration-oriented, learning-oriented, innovation-oriented, keeping the user at the center and open-minded.” Which we could complement with what he suggests

    Felipe Valdebenito

    “contribute to the transformation of the mentality of our teams”.

If there is one thing I have learned over the past few months, it is that extraordinary mentors must be prepared to learn from their mentees, to be mentored by their mentees, and to evolve their mindset as they try to evolve the mindset of the teams they help. Because Purpose Launchpad is just that: a mindset, a way of seeing the world, that allows us to make a massive impact.

Francisco Palao


P.S. Finally, I would like to express my deepest gratitude to the mentors who have been part of the first two editions of the
Purpose Launchpad Mentor Certification Program
for their trust, their dedication during these three months and for having taught me so much too. I recommend that you follow these people, their own initiatives and the projects they mentor from now on. I am sure they will create and help others to create a massive impact!

Purpose Launchpad Mentor Certification Program (1st edition in English) :

  • Cristiane Madureira

  • Crystal To

  • Edwin moreno

  • Eric Patel

  • James drage

  • Sanjay Ramanlal Gopal Bhana

  • Suman Sasmal

  • Vittorio Sommella


Purpose Launchpad Mentor Certification Program (1st edition)

  • Carolina Marcone

  • Felipe Valdebenito

  • Joaquin Gonzalez del Pino

  • Jose Tam

  • Luis Marriott

  • Paco Briseño

  • Paola Hurtado Castillo placeholder image

  • Francisco Martinez Garcia


Purpose Launchpad Mentor Certification Program (2nd edition en Español)

  • Corina Almagro

  • Julia Hitzbleck

  • Michael Smits

  • Matteo Pacini

  • Paolo Maria Fincato

  • Robyn Whittaker

  • Shahin Enayati

  • Tania Hodgkinson


Purpose Launchpad Mentor Certification Program (2nd edition in Spanish)

  • Alvaro Espuny Contreras

  • Ana Simon

  • Beatriz Romanos Hernando

  • Fernando De los Ríos

  • Gilberto Grajales

  • Linda Leslie Cortés Patiño

  • Manel Fernandez Jaria

  • Senen Porcar

Leave A Comment

Related articles

  • It’s Time to End the Innovation Theater! And here’s what it takes…

    It's Time to End the Innovation Theater! And here's what it takes…

  • Positive Impact Pyramid

    Innovation is not enough anymore: The Positive Impact Pyramid

    Francisco Palao, Founder of Purpose Alliance and author of the book Positive

  • Positive Impact book. Let’s go a step further!

    Post written by Francisco Palao, founder of Purpose Alliance.   At the end

  • Purpose Manifesto Authors

    The Purpose Manifesto

    Post author: Francisco Palao In life, everything always evolves. An example: the way

  • Purpose oriented ecosystem

    Industries create scarcity, purpose generates abundance

    Author: Francisco Palao (Purpose Alliance founder & Purpose Launchpad Master Trainer) We are

  • The inception of purpose-driven ecosystems.

    The inception of purpose-driven ecosystems.

    Authors: Roberto Mario DeStefano and Vittorio Sommella (Purpose Launchpad Mentor) Introduction For my